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A drop in website traffic can result from various factors, including search engine algorithm updates, poor SEO practices, technical issues (like broken links or slow loading times), outdated or low-quality content, or increased competition. To resolve this, conduct an SEO audit, update and optimize your content, fix technical issues, improve user experience, and analyze traffic sources using tools like Google Analytics to identify and address specific problems. Regular monitoring and proactive adjustments are key to maintaining consistent traffic.