A Remarkable Evolution of Over-the-top Media

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This change has had a profound effect on cinema. Movie theaters, already under pressure from the rise of home viewing options, saw a significant drop in attendance as streaming services provided audiences with an alternative. While large blockbuster films still draw substantial crowds to theaters, smaller indie films are increasingly being distributed on streaming platforms, offering filmmakers a more direct path to reach audiences.Streaming services are not just consumers of content—they are also major producers of it. Platforms like Netflix, Amazon Prime Video, and Hulu have become significant players in the entertainment industry by investing heavily in original content. The production of exclusive content has become a cornerstone of the streaming model. From critically acclaimed series such as Stranger Things and The Crown to films like The Irishman and Roma, streaming apps have become known for their high-quality, original programming.
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