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Market rếarch for your online business: Have you tried trade data?
#1
Whether you’re running a dropshipping store, a SaaS platform, or reselling hosting plans, understanding your target market is crucial. We often rely on tools like Google Trends, keyword planners, or competitor ads — but there's a powerful source that’s often overlooked: official trade data.
Yes, we’re talking about real-world import-export statistics. It might sound unrelated to the web world, but here’s how it can actually guide your business decisions.

1. Spot Demand Before It Goes Mainstream
Say you’re considering selling air purifiers or smart desk lamps. Before investing in inventory or ad campaigns, wouldn’t it be helpful to know:
  • Which countries are importing these items most?
  • Are imports rising month-over-month?
  • Who are the top exporters and importers?
Platforms like Trade Intelligence Vietnam let you explore real customs records — filter by product, buyer, seller, even HS codes — so you can validate demand before committing.

2. New Niches = New Content or Hosting Clients
If you offer web hosting or website design, this data can help you find emerging product categories where businesses might soon need an online presence. For instance:
  • A rise in Vietnamese textile exports? Reach out to local producers who may want global e-commerce stores.
  • Surge in organic food shipments? Content writers and SEO pros can pivot to those niches.
In short, trade data tells you where the money is flowing, so you can follow with the right online services.

3. Competitive Insight, Globally
You can even reverse-engineer supply chains. Want to know who’s importing from China or India in your niche? Use the data. It’s a goldmine for competitive research, supplier discovery, or even lead generation for B2B services.

Final Thoughts:
We spend a lot of time guessing what the market wants. But trade data gives you facts. Combine that with your hosting or online service skills, and you’ve got a serious edge.
Give it a try. You might just discover your next big move buried in a shipping manifest.
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