ClickBank Profit Club Reviews: My Investigation Results After Weeks of Research

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The first ClickBank Profit Club review I opened rated the program 8.5 out of 10. The second gave it 4.2 out of 5. The third listed one price in its summary box and a different price three paragraphs later. By the fifth, I noticed several pages sharing the same headings, the same rating, and the same tracking link.

That’s when this stopped being a quick review and turned into an investigation.

The goal was simple: answer the questions a careful buyer would ask about John Thornhill’s ClickBank Profit Club, using sources that can be checked, and be honest about what couldn’t be confirmed. Below are the research questions, the findings for each, and the confidence behind every conclusion.

? Review the Official ClickBank Profit Club Page Yourself

The Bottom Line of the Investigation
The ClickBank Profit Club is a legitimate affiliate membership from an experienced ClickBank vendor. It has a genuinely free entry tier and an optional paid upgrade of about $495 one-time or $195 a month for three months.
Its core features are real: a hosted, branded funnel, pre-written emails, leads that build your own email list, and live coaching. Its most impressive numbers, including the member count, student earnings, the live sales counter, and the testimonials, are vendor-reported and not independently audited.
The biggest practical findings are four:

• The required AWeber cost.
  
• The funnel’s focus on promoting the club itself.
  
• A short 14-day refund window on the upgrade.
  
• VIP recruitment that, by every account, comes with no guarantees.
  

It’s worth exploring for free. It’s worth paying for only when you have a way to send visitors to it.

Research Scope: Sources Examined and Sources Ruled Out
Every investigation should say where its evidence came from. This one relied on:

• The official join page at cbprofitclub.com. That covers the headline claims, feature list, creator biography, member count, earnings disclaimer, and privacy disclosures.
  
• Third-party coverage describing the paid tiers, the required accounts, the 14-day guarantee, the phased rollout, and reported future pricing.
  
• A side-by-side reading of competing reviews, including Google Sites pages, community-platform posts, an editorial affiliate-education site, and a presentation-platform upload.
  

Some sources were ruled out or given little weight:

• Pages that wouldn’t load their content. Two competitor pages rendered only their site shell, so they contributed nothing beyond their titles.
  
• Self-contradicting reviews. Where a page gave conflicting prices, its unique claims weren’t treated as reliable.
  
• Unverifiable personal stories. First-person “we bought it and tested it” accounts were read for context but not treated as evidence.
  

What this report does not contain: invented member quotes, personal earnings screenshots, or test results that didn’t happen.

Background File: Who Built the Club and What It Sells
The ClickBank Profit Club is the work of John Thornhill, a UK-based marketer. His official bio presents him as a former factory worker rather than a flashy guru. According to the join page, he:

• Has been working online since 2004 and describes himself as having 20+ years full-time online.
  
• Calls himself a 9x ClickBank Platinum Vendor.
  
• Says he has helped more than 3,000 people start online businesses.
  
• Reports that his students have generated over $23 million in sales.
  

The product itself is a membership built around one central argument. Traditional affiliates build their vendors’ email lists and earn one-off commissions. The club’s members, by contrast, build their own lists and earn commissions across an entire funnel. The official page frames joining as a partnership in which Thornhill’s success depends on yours.

Research Question 1: How Does the System Actually Generate Commissions?
Finding (high confidence): Commissions come from people on your email list buying upgrades and other products inside the ClickBank Profit Club membership.
Pieced together from the official page and third-party descriptions, the mechanism looks like this:

1. A member promotes a personal link to a hosted, branded funnel.
   
2. Visitors who opt in are added to the member’s AWeber list and enter the free club.
   
3. Pre-written follow-up emails, each carrying the member’s affiliate links, promote paid upgrades and other in-club offers.
   
4. When a lead purchases, ClickBank pays the member a commission at a rate tied to their membership level.
   
5. Because the lead stays on the member’s list, later emails can produce more sales.
   

Two implications matter for buyers. First, the business is built on promoting the club’s own ecosystem, not a range of outside products. Second, step one, traffic, isn’t automated for most members. Every later step depends on it.

Research Question 2: What Exactly Does a Member Receive?
Finding (high confidence for the basics, moderate for tier details): The official page lists four core benefits:

• A ClickBank marketing funnel that’s built, branded, and hosted for you.
  
• Lead collection to your own email list.
  
• Multiple commission streams across upgrades, upsells, and other membership products.
  
• Live coaching, unlimited support, and a team of experts.
  

Third-party coverage adds more detail:

• Pre-written email sequences that load into AWeber automatically.
  
• Three paid levels, Team, Partner, and VIP, with commission rates that reportedly rise by tier.
  
• VIP done-for-you recruitment for about 12 months, with new members assigned on rotation.
  
• A phased rollout, with the program launching in stages whose dates may shift.
  

The practical benefit is speed and simplicity. A newcomer can get a working list-building system running without hosting, design, or copywriting skills. That’s real value, and it explains much of the program’s appeal.

? Check the Funnel and Coaching Details Firsthand

Research Question 3: What Does It Truly Cost?
Finding (high confidence on entry and upgrade prices; moderate on extras):
Free entry. The join page says membership is free and requires no credit card.
The upgrade.

• About $495 one-time.
  
• Or $195 per month for three months, $585 in total.
  
• Third-party coverage says the official site describes the one-time plan as saving $90.
  

Reported future pricing. Separate sources describe VIP access rising to roughly $995 or $997 after a public launch. The two figures conflict, and either way it’s a stated intention, not a guarantee.
OTOs. Upgrades and upsells inside the membership work as the ClickBank Profit Club OTOs. They’re also the products members earn commissions on.
Bundle deals. None were confirmed. The only verified choice is one-time payment versus the three-month plan.
Bonus. No fixed vendor bonus appears on the public join page. Some affiliates advertise their own, but these vary and weren’t verified.
Required extra cost. An AWeber account is mandatory. AWeber is a separate company with its own plans, so its cost needs checking directly.
Refund policy. A 14-day money-back guarantee on the upgrade is widely reported, processed through ClickBank.

? See Current Membership Levels and Pricing

Research Question 4: Do the Vendor’s Numbers Hold Up?
Finding (low-to-moderate confidence; the claims can’t be independently verified):

• “19,083 members have already joined”: plausible for a free offer from a well-known vendor, but it counts sign-ups, not paying or earning members.
  
• “$23M+ in student earnings”: a lifetime total across Thornhill’s students, not a measure of typical results.
  
• A live sales counter “updated every hour”: displayed by the vendor and not audited.
  
• Testimonial screenshots: hand-picked examples of member commissions.
  

None of these are shown to be false. They just can’t be independently confirmed, and none of them answers the question a buyer cares about most: what does a typical member earn?
The official page itself makes this point. Its disclaimer says the site doesn’t sell a business opportunity or money-making system, that results depend on experience, effort, and skills, and that testimonials don’t guarantee similar outcomes.

Research Question 5: What Are Buyers Worried About?
Finding (moderate confidence; there’s no large independent complaint record yet):
The concerns that came up repeatedly in the program’s fine print and in careful third-party coverage were:

1. The AWeber requirement. “Free” membership still comes with a paid email platform.
   
2. Email platform lock-in. One detailed review notes members can’t swap in another email service.
   
3. A single-ecosystem focus. The funnel promotes the club’s own offers only.
   
4. VIP rotation uncertainty. Recruitment is shared out among VIPs, with no fixed number of members or sales.
   
5. A short refund window. Fourteen days is limited for a purchase near $500.
   
6. Data sharing. The join page says referred sign-ups have their name and email passed to the referring member.
   
7. Shifting timelines. Third-party coverage notes rollout dates may change.
   

These are mostly expectation gaps, not signs of deception.

Research Question 6: Why Do Online Reviews Disagree So Much?
Finding (high confidence): Much of the disagreement comes from the review ecosystem itself, not from the product.
Patterns observed during the research:

• Recycled templates. Multiple pages share the same “4.2 out of 5” rating, the same “Founder Phase” labels, and similar CTA wording.
  
• Shared links. Several competing reviews point to the same redirect URL.
  
• Internal contradictions. One detailed review gives $495 in its summary and $497 in its body, then $585 and $591 for the payment plan.
  
• Thin editorial content. At least one more measured review offers sound advice but no pricing, features, or creator background.
  
• Unverifiable first-person stories. Some reviews describe hands-on purchases without evidence.
  

What this means for buyers: the checkout page and the official join page are more reliable than any secondhand review, including this one.

Research Question 7: Who Is the Program Genuinely Built For?
Finding (moderate confidence):
Strongest fit:

• Beginners blocked by technical setup.
  
• People who want coaching and a defined path.
  
• Marketers comfortable promoting one membership ecosystem.
  
• Anyone willing to spend several months building traffic and a list.
  

Weakest fit:

• Buyers expecting quick or automatic income.
  
• Marketers who want to promote products in their own niche.
  
• Anyone unwilling or unable to pay for AWeber.
  
• People who would be financially stretched by a roughly $495 upgrade.
  

Limitations of This Research
A credible investigation admits what it couldn’t do. These questions remain open:

• Typical member earnings. No independent data was found.
  
• Free-to-paid conversion rates. Not public.
  
• Commission percentages by tier. Reported in one detailed third-party review but not visible on the public join page.
  
• VIP recruitment volume and pace. Not documented publicly.
  
• Long-term member retention. Unknown.
  
• Two competitor pages wouldn’t render their content and couldn’t be analyzed.
  

What Would Change the Verdict
The verdict would become more positive if:

• Independent members published transparent, long-term results with dates and figures.
  
• Tier commission rates and VIP recruitment terms were published clearly before purchase.
  
• The refund window were longer, or the AWeber requirement were optional.
  

It would become more negative if:

• Refund requests within the 14-day window were documented as being denied.
  
• The published features turned out to differ significantly from what members receive.
  
• Earnings claims were shown to be misrepresented.
  

Findings Summary: Strengths and Shortcomings
Strengths:

• Real free entry with no card required.
  
• A hosted, branded funnel and pre-written emails.
  
• Leads build a list the member owns.
  
• A creator with a long, visible ClickBank history.
  
• Coaching and a support desk.
  
• Refunds processed through ClickBank.
  
• A clear, measured earnings disclaimer on the official page.
  

Shortcomings:

• A recurring AWeber cost.
  
• The funnel promotes only the club’s ecosystem.
  
• VIP recruitment comes with no guarantee.
  
• A 14-day refund window.
  
• Headline numbers that are vendor-reported.
  
• A noisy, contradictory review landscape.
  

Legitimacy Finding: Is ClickBank Profit Club Legit?
Finding: yes, it’s legitimate. The program is sold through ClickBank, run by an established vendor, open about its free entry, and clear in its disclaimers. Nothing found during the research suggests it doesn’t deliver the features it describes.
Legitimacy is a low bar, though. It means the product exists and behaves as described. It doesn’t mean it will be profitable for any particular buyer.
Action Plan Based on the Findings

1. Join free and examine the funnel, the emails, and the member area before paying anything.
   
2. Price AWeber and add it to your monthly budget.
   
3. Request the tier commission rates and VIP terms in writing from support.
   
4. Pick one traffic method and test it on the free tier.
   
5. Confirm the upgrade price and refund terms on the checkout page itself.
   
6. Write down your purchase date if you upgrade, so you don’t miss the refund window.
   
7. Ignore urgency based on reported future pricing.
   

? Confirm the Refund Terms Before You Upgrade

Questions Raised During the Research
Q. Why does the ClickBank Profit Club offer a free tier at all?
 The free tier is the entry point to the funnel. Free members receive emails promoting paid upgrades, and that’s how both the vendor and referring members earn.

Q. Is the reported VIP price increase confirmed?
 No. Third-party sources describe future pricing of about $995 or $997, and the figures don’t match. Treat it as a stated plan.

Q. What’s the most reliable source of information about the program?
 The official join page and the checkout page. Secondhand reviews, including affiliate reviews, often contradict each other.

Q. Are ClickBank Profit Club commission rates published?
 Not on the public join page. One third-party review lists rates by tier, but confirm them inside the member area before relying on them.

Q. Does the club provide traffic?
 Not on the free tier. VIP reportedly includes rotation-based member recruitment for about 12 months, with no guaranteed volume.

Q. What happens to the email addresses I collect?
 They go to your own AWeber list, which is the program’s core selling point.

Q. Can I promote other ClickBank products to my list?
 The built-in funnel and emails promote the club’s ecosystem. Whether and how you email your list about other products is a question to raise with support and check against AWeber’s and ClickBank’s terms.

Q. How reliable are the testimonials?
 They’re selected by the vendor. The official disclaimer says they aren’t meant to represent typical results.

Q. How long did the program take to launch fully?
 Third-party coverage describes a phased rollout with dates that may change. The current phase is shown inside the program.

Q. What would make this program a bad purchase?
 Upgrading without a traffic plan, without budgeting for AWeber, or expecting fast income.

Closing Report
After going through the official materials, third-party coverage, and a crowded field of competing reviews, the ClickBank Profit Club comes out looking more solid than its marketing noise suggests. Its useful parts are verifiable: free entry, a hosted funnel, ready-made emails, list ownership, coaching, an experienced vendor, and refunds handled by ClickBank. Its official disclaimer is more restrained than most of the affiliate content around it.
The unresolved parts matter just as much. No independent data shows what typical members earn. The headline figures are self-reported. Commission rates and VIP recruitment details aren’t public, and the review landscape is full of templates and contradictions. On the practical side, budget for AWeber, accept that the funnel promotes one ecosystem, and remember that the upgrade’s refund window is only 14 days.
The evidence supports one clear recommendation: treat the free tier as your own investigation. Look inside, confirm the details that matter, and upgrade only if your findings, not someone else’s, say it’s worth it.

Key findings to remember:

• The program is legitimate. Profitability depends on you.
  
• Features are verifiable, but headline numbers are not.
  
• AWeber is a required, recurring cost.
  
• Tier commission rates and VIP terms should be confirmed in writing.
  
• The official page and checkout are more trustworthy than recycled reviews.
  

? Put the Research to the Test With a Free Account