How does Real-Time Bidding (RTB) work in Ad Tech Platforms? - Printable Version +- ElitesHost Forums (https://forum.eliteshost.com) +-- Forum: Support (https://forum.eliteshost.com/forumdisplay.php?fid=3) +--- Forum: General Support (https://forum.eliteshost.com/forumdisplay.php?fid=13) +--- Thread: How does Real-Time Bidding (RTB) work in Ad Tech Platforms? (/showthread.php?tid=12973)

How does Real-Time Bidding (RTB) work in Ad Tech Platforms? - brucewayne - 09-27-2024 Real-Time Bidding (RTB) is a process used in [b]ad tech platform[/b] that allows advertisers to purchase digital ad space in real time through an automated auction system. RTB takes place within ad exchanges, which connect advertisers with publishers offering available ad inventory. Here’s how it works: [b]Ad Impression Auction[/b]: When a user visits a webpage or app, an ad impression becomes available. The publisher sends a bid request to the ad exchange, detailing the user’s information, such as demographics, browsing history, and location. [b]Bid Submission[/b]: Advertisers use demand-side platforms (DSPs) to review these bid requests and decide how much they are willing to pay for that impression. Each advertiser submits a bid, often based on how well the user aligns with their target audience and campaign goals. [b]Auction Process[/b]: The ad exchange conducts a real-time auction, often in fractions of a second. The highest bidder wins the auction and secures the ad placement. [b]Ad Delivery[/b]: The winning ad is then delivered to the user in real time, meaning the user sees the ad while interacting with the webpage or app. Performance Tracking: Advertisers can track the ad’s performance in real-time, adjusting bids and strategies accordingly.